Phoarmats Storyboard Overview

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theses need seperating into separate pages with phoarmats:storyboard as the parent page


Phoarmats
manipulated formmats of TV presentation


Title graphic
[Title graphic]


TV formats should be manipulated by anyone and the thus allows the content to evolve

This will open up the creativity and enable the audience to get the content they want and to be made by the professional industries.

Advertisers will like this too Other hack devices

this is the spoken word

[Whooping audience ]


Pharming
(redirect traffic)

[image]


Phishing
(acquire financial details via email)

[image]


What is a TV format?
Format purchasing is popular with broadcasters, due notably to:
• the large cost savings associated with avoiding the risk of inventing something original;
• the illusion for national audiences of watching a successful local production;
• the potential for the concept behind a certain TV show to be successful if tailored for a particular market.


Example of some TV formats

-Bigbrother
-Wifeswap
-Home and Away


Formats are extremly profitable


But Culture is being locked away


Because of lost paper work


And expensive rights


Rights ownership to creativity is preventing lots of possibilities on TV


The long tail of Broadcasting


The business of TV is changing


But its full of repeats…


But Long tail doesn't take Rights into consideration


VOD


And public information is being owned
(public broadcasts own the production)
img: Bush on CBS


Internet Archive
Internet archive is full of stuff


How it used to be done


Soap Opera


Computer formats


Open formats


Closed formats


Copyright


Creative Commons


Berne Convention

Members shall confine limitations and exceptions to exclusive rights to certain special cases which do not conflict with a normal exploitation of the work and do not unreasonably prejudice the legitimate interests of the rights holder. The 3 step test


Format bibles
--
The structure of a TV format


What level of detail is required
Big Brother
Lights
Camera
Action…


Wife swap RDF


Format clones


Double Your Money
http://www.ukgameshows.com/page/index.php/Double_Your_Money
Where the audience was the show – they were the stars
Pop idols?


Comedy Borrowing from the public domain


DVDs What do the public get back?


Sitcoms


Deal or no deal


Pacts – the rights holders


2003 communication act
Helped a few production companies get big – quickly
TV formats helped then!


And the broadcasters lost their grip (now pay for the production and have to pay to use the production)


In the states?
--
Mashups
--
Machinima (red and blue)
--
Second life


Parodies
--
Re-time-mapping
http://www.youtube.com/watch?v=5blbv4WFriM
--
Reediting
http://www.youtube.com/watch?v=gFLRbikZyfM


But these are remixes at a high level. There’s no ability to rework the foundations to the ideas. There are no scripts…
It’s improv.


Who’s line is it anyway


Remixing video is ‘chunky’


That’s hiphop. It does help


We need to synthesise the ideas better.


Then this happened


And all these..
--
And these


And then this
--
The wiki model


User generated scripts


Collaborative writing


User generated formats
--
Audience is the R&D


You need and open licence


It’s gnu licencing…


Eek – this is cultural cul-de-sac


We need the new software


Testing the concept – video rushes


Audience feedback


People tell stories well


The science bit…


Wiki+stories=formats


A web page


XML file


Every node an object


And formats contain content that flows from 1 production to another completely different one


Breeding ideas


Evolving ideas…
Let ideas flow free


It’s the production that should be paid well


Directors


Actors


Post production


Leave the R&D to the people..


The bloggers


Characters morph
--
Scenes blend
--
Storylines cross over


Get the production companies to bid to make your project?


Bidding war by production companies (ebay of TV)


They make the show – not the R&D


REDHAT vs. Microsoft
--Code base and add 20%
Media forge?
--
Who should run this service


They would love to sell the space to advertisers ! BBC, ABC, C4, FOX


Who should own the source code of TV?


They would love to know the meaning of storytelling to sell to advertisers!
Google, yahoo
--
What do advertisers do
Get involved with writing the TV people would like to see (copy writers)


Embody branding into stories
Gently now…


What can you do?


Nothing – but Sit back and watch..


Or turn off..


Do more piracy?


No – let the media owners know that you want to help shape TV
--
No one company can do all this


No one person

What’s the next Friends?
You decide…

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