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theses need seperating into separate pages with phoarmats:storyboard as the parent page
Phoarmats
manipulated formmats of TV presentation
Title graphic
[Title graphic]
TV formats should be manipulated by anyone and the thus allows the content to evolve
This will open up the creativity and enable the audience to get the content they want and to be made by the professional industries.
Advertisers will like this too Other hack devices
this is the spoken word
Pharming
(redirect traffic)
[image]
Phishing
(acquire financial details via email)
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What is a TV format?
Format purchasing is popular with broadcasters, due notably to:
• the large cost savings associated with avoiding the risk of inventing something original;
• the illusion for national audiences of watching a successful local production;
• the potential for the concept behind a certain TV show to be successful if tailored for a particular market.
Example of some TV formats
-Bigbrother
-Wifeswap
-Home and Away
Formats are extremly profitable
But Culture is being locked away
Because of lost paper work
And expensive rights
Rights ownership to creativity is preventing lots of possibilities on TV
The long tail of Broadcasting
The business of TV is changing
But its full of repeats…
But Long tail doesn't take Rights into consideration
VOD
And public information is being owned
(public broadcasts own the production)
img: Bush on CBS
Internet Archive
Internet archive is full of stuff
How it used to be done
Soap Opera
Computer formats
Open formats
Closed formats
Copyright
Creative Commons
Berne Convention
Members shall confine limitations and exceptions to exclusive rights to certain special cases which do not conflict with a normal exploitation of the work and do not unreasonably prejudice the legitimate interests of the rights holder. The 3 step test
Format bibles
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The structure of a TV format
What level of detail is required
Big Brother
Lights
Camera
Action…
Wife swap RDF
Format clones
Double Your Money
http://www.ukgameshows.com/page/index.php/Double_Your_Money
Where the audience was the show – they were the stars
Pop idols?
Comedy Borrowing from the public domain
DVDs What do the public get back?
Sitcoms
Deal or no deal
Pacts – the rights holders
2003 communication act
Helped a few production companies get big – quickly
TV formats helped then!
And the broadcasters lost their grip (now pay for the production and have to pay to use the production)
In the states?
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Mashups
--
Machinima (red and blue)
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Second life
Parodies
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Re-time-mapping
http://www.youtube.com/watch?v=5blbv4WFriM
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Reediting
http://www.youtube.com/watch?v=gFLRbikZyfM
But these are remixes at a high level. There’s no ability to rework the foundations to the ideas. There are no scripts…
It’s improv.
Who’s line is it anyway
Remixing video is ‘chunky’
That’s hiphop. It does help
We need to synthesise the ideas better.
Then this happened
And all these..
--
And these
And then this
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The wiki model
User generated scripts
Collaborative writing
User generated formats
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Audience is the R&D
You need and open licence
It’s gnu licencing…
Eek – this is cultural cul-de-sac
We need the new software
Testing the concept – video rushes
Audience feedback
People tell stories well
The science bit…
Wiki+stories=formats
A web page
XML file
Every node an object
And formats contain content that flows from 1 production to another completely different one
Breeding ideas
Evolving ideas…
Let ideas flow free
It’s the production that should be paid well
Directors
Actors
Post production
Leave the R&D to the people..
The bloggers
Characters morph
--
Scenes blend
--
Storylines cross over
Get the production companies to bid to make your project?
Bidding war by production companies (ebay of TV)
They make the show – not the R&D
REDHAT vs. Microsoft
--Code base and add 20%
Media forge?
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Who should run this service
They would love to sell the space to advertisers ! BBC, ABC, C4, FOX
Who should own the source code of TV?
They would love to know the meaning of storytelling to sell to advertisers!
Google, yahoo
--
What do advertisers do
Get involved with writing the TV people would like to see (copy writers)
Embody branding into stories
Gently now…
What can you do?
Nothing – but Sit back and watch..
Or turn off..
Do more piracy?
No – let the media owners know that you want to help shape TV
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No one company can do all this
No one person
What’s the next Friends?
You decide…
