Media Clouds


Media Clouds are the result of technology leading the modes of production, distribution and design of communications, may they be narrative or utility.


Key concepts

The Interpretation of Interpolation
Understanding the existance between on-line and on-land
Building company behaviours into the architecture of technology platforms
Semantic Broadcasting
Removal of the author as the central ego in creativity
Production at the point of consumption
Narratives threads across multiple media
Stateless Communications
RESTful Marketing
Designing for Problem Finding
Producing for Transactions

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