Inspiration, Aspiration, Insight and Acquistion
Introduction
Developing the user experience through a pathway of metrics
ROE (Return on Experience) (nee ROI)
References
budda pathway
4noble truths
Inspiration
Aspiration
Insight
Acquistion
Root Markets
http://en.wikipedia.org/wiki/Root_Markets
http://buddhism.kalachakranet.org/4_noble_truths.html
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