Inspiration, Aspiration, Insight and Acquistion

Introduction

Developing the user experience through a pathway of metrics
ROE (Return on Experience) (nee ROI)

References

budda pathway
4noble truths

Inspiration

Aspiration

Insight

Acquistion

Root Markets
http://en.wikipedia.org/wiki/Root_Markets
http://buddhism.kalachakranet.org/4_noble_truths.html