Freedoms Of Engagement

About

btween2007 presentation
http://www.just-b.com/btween/

David Bausola and Patrick Crowe

Theme: Freedoms of Engagement

Now that the audience has taken control of mainstream communications, the role of the service provider (the client & agency) has become defined by it's commercial, legal and social freedoms.

What are they, how to help and how do they hinder?

Freedoms of the Service Provider

What freedoms are there for the service provider
Freedoms of the User
Freedoms of the Media

Key points

Exchange as much rights as possible for audience engagement

Long tails. Plural.

Freedoms of the Service Provider

Differences between marketing and editorial

Freedoms of the User

Rights for sharing
Freeedom of expression
International compatability

Freedoms of the Media

Licences

Case studies

to do

Slide show (test)

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