How Youtube is for sale

Introduction

The value of youtube is in it's ability to acquire metadata via video browsing. They have zero interest in the video content itself.
The market, rather the norm, of navigating with online video (ovideo) will begin to increase.
The question on the markets/investors lips is why would anyone buy youtube. The traffic is high, but the market cant see the business model. Advertsing is risky because of the huge amount of copyright imnfringement.

This text is about the data trail that YouTube creates and leads the way in motion picture navigation (MPN)

Missing functionality

No Tag Clouds - forces user to move from clip to clip

Indexing

Usage and tagging (especially the ability to tag within the video) is of massive importance to the indexing companies (Google and Yahoo)

History of the founders

Founded in February 2005 in a garage by three twentysomething alums of eBay Inc.'s PayPal electronic-payment unit, YouTube quickly built a huge consumer following for videos online. http://www.moneyweb.co.za/shares/international_news/989367.htm

Steve and I started this company because we personally experienced how hard it was to share videos online. We were at a dinner party and we were taking photos and videos and the next day just had a really difficult time emailing these video clips to each other. So we thought this would be a great problem to help people deal with that online. http://www.gizmodo.com/gadgets/home-entertainment/tuning-fork-166171.php

The seeds of YouTube's popularity stretch back to the origins of the company, and the founders' intention to make watching video on the Web as easy and infectious as possible. http://www.msnbc.msn.com/id/11617588/site/newsweek/

Relationship with the broadcasters and networks

Hurley: We're building relationships with studios, networks, and labels because they're looking for ways to reach new audiences, and we have a great platform and a great stage to make that happen.

Visual navigation

Navigating through video rather than text is frankly just more fun. Based upon how users move from content to content leaves a data trail and thus begins to generate meaning of the relationship between the media clips. Just as Flickr works as a front end application to Yahoo!s core data business, tracking users interests during visits tells the indexing services how humans correlate data.

Advertising

Good short to medium term strategy - possibly just paying for the current bandwidth (100m playouts per day)

"There's a real question whether an advertising-based business model creates extra risk" for a company like YouTube, Fred von Lohmann says. http://www.msnbc.msn.com/id/11617588/site/newsweek/page/2/

http://www.eff.org/about/staff/?f=fred_von_lohmann.html

Copyrighted material

Youtube dont own ANY of the content on the service. They own the analysis of metadata.
And this is the problem, the metadata isnt great…

Stats

http://www.computers.net/2006/08/youtube_stats_r.html
http://online.wsj.com/public/article/SB115689298168048904-5wWyrSwyn6RfVfz9NwLk774VUWc_20070829.html?mod=rss_free

Staff

Gideon Yu

http://www.computers.net/2006/09/youtube_hires_i.html

Sequoia

backed yahoo and google - they undertand the data business

Tagging Time (The money shot)

Tagging moments in time Viddler
ESP project as example

MPEG 7

How does YouTube get to here:-
http://en.wikipedia.org/wiki/MPEG-7
Emir Demo: http://www.semanticmetadata.net/demo/MDS_in_Emir.htm
http://frameline.tv/

Macromedia (Flash) and MPEG7?
Can QuickTime (Apple) step in

Youtube have all the original assets stored - thus the whole site can be transcoded (bearing in mind it's 9000 days of content, that's still less than the Broadcaster and Networks archive)

Research Links

YouTube hires away Yahoo's Gideon Yu

YouTube IPO?

YouTube - The King of Video Sharing?

Interview with Chad Hurley and Steve Chen
http://www.gizmodo.com/gadgets/home-entertainment/tuning-fork-166171.php

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