Watching the NMC Part1

Communications
advertisers
broadcasters

Manufacturing
Brands
Producers

Networks
Telecoms
Cables

state of play /what they are concerned with

C
Audience retention (Attention)
problem: too much choice
solution: fight for attention through innovation and design

M
Demand, low batch production (niche markets)
problem: little visibity of market demands
solution: market research...

N
Traffic and how to profit through prioritisation (net neutrality)
problem: growth
solution: access/bandwidth offers

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