how do agencies fit into the media landsacpe when the population now have the the same:-
information access
publishing ability
equaly creativity

Role of an agency

Supporting or leading role for a client
strategy or production (thinking or doing)

Agency 2.Who? (David Armano)

Agency Square

Look at the 'Subway' project
how many agencies are doing web2.0 stuff?

The faux assistance
parodies of web2.0 for brands

Building the impossible

Marketing as a business building agency
Just as Flickr is to Yahoo!
Can an agency build a business as a marketing device for a client
What are the skills?
There is a need for services, more than the need for content
Support the community with services not content.

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