Agency2

Introduction

how do agencies fit into the media landsacpe when the population now have the the same:-
information access
publishing ability
equaly creativity

Role of an agency

Supporting or leading role for a client
strategy or production (thinking or doing)

Agency 2.Who? (David Armano)
http://www.mpdailyfix.com/2006/06/agency_2who.html

Agency Square

Look at the Agency.com 'Subway' project
how many agencies are doing web2.0 stuff?

The faux assistance

http://www.thegrandunion.com/
parodies of web2.0 for brands

Building the impossible

Marketing as a business building agency
Just as Flickr is to Yahoo!
Can an agency build a business as a marketing device for a client
What are the skills?
There is a need for services, more than the need for content
Support the community with services not content.

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